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In AI Talk, Marketing

AI in Marketing: A Tool for Progress, Not Replacement

Having navigated the world of marketing for a significant period, I've witnessed various technological shifts. Recently, the conversation around Artificial Intelligence AI in our field has become particularly prominent. This reminds me of a specific experience where conventional understanding seemed to falter within my professional environment. I recall an interview scenario where the premise was an open discussion about AI potentially replacing me...

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In Experience, Marketing

Unlock Your Marketing Potential: Understanding Different Career Paths

While a wealth of information exists online regarding the Marketing Mix and various marketing channels, I want to delve into the distinct forms that marketing can take and highlight their key differences. Let's begin by examining Corporate Marketing. This typically operates within large organizations characterized by significant capital and numerous subsidiaries. The corporate marketing function oversees the marketing efforts for the entire entity,...

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In Experience, Thoughts

Why Facts Now Speak Louder Than Opinions Here

This space once served as a more direct outlet for my opinions. However, you may have noticed a shift in my recent writing. My post on the modern rules of polite society marks a continuation of this change: a deliberate move towards prioritizing facts over personal viewpoints. This evolution stems from observations about how my previous, more opinion-based pieces were received. Individuals within...

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In Experience, Tips

Modern Manners: A Practical Guide to Polite Society

In a previous discussion, I touched upon the concept of polite society and promised a brief guide to its principles. While numerous articles and experts have offered their perspectives on etiquette, which often varies across cultures, my understanding is shaped by formal etiquette training and extensive experience within the hospitality industry – a sector renowned for its high standards. This guide presents a...

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In Experience, Marketing

Sales and Marketing: Same Language, Different Dialects?

As I embark on a series of posts exploring the intricacies of marketing, drawing upon my 13 years of experience in this dynamic field, I want to share insights into both the triumphs and the tribulations I've encountered. While I consider myself a corporate professional, my local experiences have often presented unique challenges. Fortunately, I've had the privilege of learning from international leaders,...

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In Experience, Travel

A Local Tourist: Madaba Art and Harmony Paint a Beautiful Picture

Continuing my exploration of local gems, I have to share my growing affection for a city that truly surprised me: Madaba. What makes Madaba so special? It's a place where art isn't just something you see in a gallery; it's woven into the very fabric of the city. Primarily a Christian landmark, Madaba is home to many long-established Jordanian Christian families who thrive...

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In Experience, Tips

My Sanity-Saving Packing List (From a Recovering Travel Anxious Person)

Okay, let's be real. I'm not a seasoned globetrotter. Packing usually happens the night before a trip, and my initial thought is always, "If I forget it, I can just buy it there or ask the hotel." While that holds some truth (shoutout to hotel reception!), it absolutely does not apply to outfits, especially when work is involved. Nope, not for me. So,...

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In Experience, Marketing

The Unfolding Story of my Marketing Career

My professional journey began in 2012 with a deliberate step into the workforce before committing to a university major. This decision led me to a role as a Customer Service Representative – Outbound (Tele-Marketing) at a reputable outsourcing firm in Jordan, an experience that, while seemingly foundational, proved to be a fertile ground for developing essential communication and persuasive skills. Being selected to...

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In Experience,

Beyond Your Current Self: The Journey of Becoming

From childhood, a persistent thread ran through my life: a desire to be different, to forge my own path, to become. Now, in my thirties, that fundamental drive remains, though its expression may have evolved. I'm still deeply open to the world, and I still believe in the power of positive change, both within myself and in my community. Career-wise, I've achieved a...

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In Experience, Thoughts

The Shifting Narrative: Heroes, Villains, and the Illusion of Self

 There's been a noticeable shift in storytelling lately, particularly in the portrayal of heroes and villains. As content creators and consumers, we've likely observed this change in narrative tone. A recent conversation with a friend, who shared an "inspirational" video, sparked this reflection. The video, with its emotive music and motivational narration, suggested that surviving hardship makes one a hero. This perspective highlights...

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In Experience, Life Update

Navigating the Nuances of "Open-Mindedness"

In Experience, Travel

A Local Tourist: My Favourite City

Aqaba has always been my personal escape. Unlike many who crave constant travel, I find my peace in the familiar comfort of this vibrant seaside city. Every visit, even with its quirky, unexpected moments, reinforces my deep affection for it. I even spent two fulfilling years working there, twice! As a self-proclaimed introvert with a love for the ocean, Aqaba is my ideal...

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In Experience, Work

Let’s Talk: Work Culture

Initially, I intended to discuss the toxicity prevalent in corporate environments. However, recent experiences have revealed a broader issue: the misconception surrounding "corporate" itself and the subsequent impact on work culture. Many perceive "corporate" as an inherently negative force, a system to be resisted. Conversely, I appreciate its structure and attempt to regulate the work environment. Interestingly, those who vehemently oppose "corporate" often...

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In Experience,

Adventures with the Sales Team

I’ve always wanted to write about my experiences in trying new places and attending numerous events, but never had I ever had the time to do so, since I PR the events I attend or take part of hosting/planning…etc, I simply didn’t want to write about it twice.Also, it feels pretentious in some way (like those linkedIn posts everyone embellish) And when it comes...

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In Self Reflection,

Reflecting on my 20s: The Highs and Lows

A Decade of DiscoveryIt's fascinating how much can shift within a person over a decade. I've noticed that much of the "advice" shared about navigating your twenties often comes from those who feel they've "made it." As someone still on my journey, I wanted to share my reflections on my twenties – the good and the not-so-good – without claiming to have all...

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In Work,

Let's Talk: What I do for a Living

This blog is obviously not what I do for a living, I am not a content creator nor is it in my wishes to be one, but my job is social media and content creation in areas, I am available on almost every social platform available and know to this world, but I am a Marketeer first and foremost. My marketing career started...

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In Experience, Travel

A Local Tourist: Ajloun Every Other Year

I'm a creature of habit, and when I find something, I love, I tend to stick with it. My passion for historical ruins is a lifelong affair, stemming from childhood trips around Jordan with family and teenage explorations with friends. Ajloun, with its captivating blend of history and natural beauty, is a place I return to again and again.If you're planning a visit...

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